Coty’s leading hair colour brand, Wella Professionals, has welcomed on board young, session colourist, Andreas Kurkowitz, as Global Colour Ambassador.
Andreas is already known as one of the most influential and sought-after colourists in the fashion world and his session colour work include major labels such as Acne, Vetements, Givenchy, Balenciaga and Louis Vuitton. Additionally, he regularly shoots for the likes of Love, iD and Vogue.
In his new role, Andreas will contribute his strong, creative talent to the development of Wella Professionals’ inspirational, seasonal colour trends, alongside helping to train future generations of colourists through Wella Professionals’ extensive colour education program.
Andreas, who divides his time between his colour studio, located in the Mitte area of Berlin, regularly collaborates with Wella Professionals’ Global Creative Director, Eugene Souleiman.
“I’m honoured and thrilled to be joining the Wella Professionals family,” said Andreas. “Wella’s reputation is second to none and it’s been my go-to colour since very early on in my career,” he added. “ Creatively, Wella embraces diversity and celebrates the expression of individuality through colour, something that matches my creative style. I am excited about the possibilities surrounding what we can create together.”
Laura Simpson, Wella Professionals Chief Marketing Officer, added, “Andreas brings a fresh sensibility to Wella Professionals, which we expect will contribute to shaping key areas of our business such as trends, new colouring techniques and our education programs.”
Andreas’ first collaboration with Wella Professional took place at the Coty Professional Beauty Global Media Day, in The Ned, London, where they unveiled their new Spring/Summer 18 Non-touring Shift trend collection.