New from the House of Chanel is Coco Mademoiselle Eau de Parfum Intense. The fragrance remains close to the original formula but the proportions of fractionated patchouli have been increased to push the fragrance to its limit.
The Sicilian orange and Calabrian bergamot, as well as the fruity accent that distinguishes Coco Mademoiselle can still be identified, but within a few minutes, the Indonesian patchouli takes root and winds itself around the heart of rose and jasmine, “giving it a whole new dimension”, explains Olivier Polge, Perfumer-Creator for the House of Chanel.
To create an even more magnetic and enduring fragrance, Olivier combined a higher proportion of patchouli leaves with an ambery accord composed of Tonka bean and Madagascar vanilla absolutes. This is a delicate way of adding depth to the structure of patchouli and portraying Coco Mademoiselle EdP Intense even more addictive.
British Actress, Keira Knightley, who has been the face of Coco Mademoiselle for a decade, has taken up her fragrant role again playing an irresistibly carefree game of seduction in the new advertising film. This opens with images of her looking through her Haussmannian apartment the morning after a wild party – a Parisian soirée at which our heroine had fun, without ever taking her eyes off the man of her desires.
Keira Knightley’s rebellious elegance and luminous strength radiate from the screen. Like a lady adventurer you can sense is demanding and sophisticated, she is a pioneer who calls the shots, drawing others along in her wake.
Coco Mademoiselle Eau de Parfum Intense is available from 1st March and retails at £116.00/100ml and £82.00/ 50ml.
The Film: Coco Mademoiselle Eau de Parfum Intense