Coty Luxury UK & Ireland, one of the leading luxury fragrance companies, has a vision to train all its Beauty Consultants in partnership with the Fragrance Foundation and would like the industry to follow its lead and drive excellence in customer service to help consumers rediscover the joy of fragrance.
Coty Luxury global is renowned for offering high quality products that fulfil consumer aspirations, and are supported by high-quality service. The company’s portfolio includes premium brands such as Gucci, Tiffany & Co, Burberry, Marc Jacobs, Hugo Boss and Calvin Klein.
The Fragrance Foundation estimates its consultants’ online training course takes approximately 15 hours of study across the two month period and can be done at the Consultants’ own pace and wherever they are in the country. It aims to broaden knowledge of all aspects of perfumery, from the ingredient building blocks that create fine fragrances to how products can be expertly sold in store.
Alexis Vaganay, General Manager for Coty Luxury, UK&I and Board Director of the Fragrance Foundation, believes investing in talent and training is crucial to drive sales and growth:
“We’re passionate experts in luxury and know that through expertise comes success. Growth and development of our teams underpins our commitment to uncompromising service, helping to deliver a highly rewarding store experience. We have 115 Fragrance Foundation accredited Consultants this year; up 130% over this time last year, and our Consultants find this a real compliment to the training Coty provides them with both in fragrance generally and in our brands.
“The training the Fragrance Foundation offers is fantastic. It’s designed to support careers and enable Consultants to educate and assist consumers to discover their ideal fragrance and crucially, helping them sell product. It’s a win-win situation as the consumer receives a brilliant shopping experience and our Fragrance Consultants feel valued that we’re investing in them. They benefit from increased knowledge and confidence, which is key to selling and is reflected in our continued success.
“Well trained, motivated consultants can be the difference between the shopper buying or simply walking out of the door empty handed. Well informed support will not only drive purchase but also keep consumers coming back to the store, the category and our brands.
“Fragrance lovers looking for guidance need only look for the Fragrance Foundation pin worn by all consultants who have completed the training.”
For more information on the Fragrance Foundation’s online consultants’ training course, please visit: www.fragrancefoundation.org.uk