A skincare collection called 31st State has been designed specifically for teenage boys and is available exclusively online. Founded by Californian, Stephanie Capuano, 31st State is inspired by the lifestyle of the Californian West Coast and has been developed to trouble-shoot teen boy skin complaints.
Stephanie Capuano, also CEO of 31st State, who now lives in London with her two teenage boys, realised there was a lack of products to help combat her teenage son’s hair, skin and body hang ups. Realising there was a gap in the market Stephanie decided to create a product range for teens that would really work taking inspiration from the Californian lifestyle.
“Everyone struggles with bad skin or hair at some point,” said Stephanie, “so we created something that not only takes inspiration from nature but also use ingredients that really work. She Added “We want to help guys feel and look their best, so they can go out there and do their thing with one less element to worry about.”
The 31st State collection includes seven beneficial products – 2in1 Hair and Body Wash; Roll on Deodorant; Foaming Face Wash; Overnight ClearingPads; Spot Control Gel; Easy Hold Styling Gel; Easy Hold Styling Gel; and Style and Shape Putty. Prices range from £5.99 to £15.99 and is available at 31st-state.com