Paco Rabanne signs new Brand Amassador

Emily 2Model, actress and activist, Emily Ratajkowski, has been signed as the face of Paco Rabanne’s new feminine fragrance that the French House plans to launch later this year.

Emily, but known as Emrata to her 16.7 million social media following, was chosen as Brand Ambassador as she embodies the daring, modern and confident femininity of the Paco Rabanne woman.

Established as one of the premiere faces in fashion, film and pop culture, Emily an advocate for women’s equality is known for her powerful op-eds in publications.

EmilyThe 26-year old bombshell, born in London and raised in Encinitas, California, has five films on the horizon: I Feel Pretty, alongsie Amy Schumer; Welcome Home, alongside Aaron Paul; Cruise, written and direted by Rob Siegel; In Darkness, Anthony Bryne’s psychological thriller, and the thriller-romance Lying & Stealing playing opposite Theo James.