Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period.
A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors to the Art of Gifting with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in the Paco Rabanne universe unlike never before.
The Paco Rabanne Christmas Market, with The Perfume Shop as retail partner, will run in conjunction with an integrated digital campaign that has been inspired by the craftsmanship of the metal worker.
In true Paco Rabanne style, it is set to be infectious and unapologetically nonconformist – the spirit of Christmas will be brought to life by Paco and his Rabannettes, whizzing by on golden Christmas carts, offering vials of fragrance for passers-by to trial.
Between sampling festive Paco Rabanne mince pies and getting an express manicure, shoppers will also be able to discover an array of fragrances within the portfolio.
Whether it’s the 1 Million and Lady Million universes of glamour and fantasy, the power play on victory and divinity with Invictus and Olympéa or the sensual world of Pure XS, visitors will be able to select the perfect fragrance; be it for a present or self-gifting.
Fragrant golden blasts of glitter will burst into the air at regular intervals allowing for the perfect social media photo opportunity, and in the spirit of Christmas with Paco Rabanne, all visitors can claim a complimentary hand finished Christmas bauble, crafted by calligraphers on site, adding an element of personalization.
As a final golden touch, a festive Christmas decoration, delicately housing fragrant surprises, will be presented with every purchase.
Locations and Timings:
Manchester Piccadilly Gardens
30th November – 2nd December
Birmingham Bull Ring
7th December – 9th December
London Covent Garden
14th December – 16th December
21st December – 23rd December