L’Oreal and Armani renew license


L’Oréal and Armani have signed an agreement to renew their license until 2050.

Mr. Giorgio Armani founded the iconic Italian fashion House in 1975 and still attracts demanding and refined luxury customers on a global scale.

“The collaboration with L’Oréal is one of the first licenses in our portfolio. We are very pleased to renew our agreement thus consolidating a very successful partnership. L’Oréal’s mission and high professionalism have always been aligned with the dynamic and creative spirit that is the core of my philosophy, and over the years our mutual trust has constantly generated excellent results” said Giorgio Armani, President of the Armani Group.

For 30 years, L’Oreal has been developing, through its Luxury Division, high-end lines of perfumes, skin care and make-up, benefiting from the inspiration and vision of Mr. Armani.

Commenting on the agreement, Jean-Paul Agon, Chairman and CEO of L’Oréal, said: “The renewal of our agreement with Armani demonstrates our confidence in the success of this partnership, which has proven its strength and coherence during all these years. There is a real synergy between the savoir-faire of L’Oréal and the exceptional creative inspiration of Giorgio Armani, which contribute to make Armani one of the most beautiful and dynamic beauty brands in the world”.