Just Wing It – get chicken and liner wings under one roof!

Eyes like a bit of chicken!


To introduce Benefit Cosmetics’ new Liquid Matte Eyeliner designed to give you a perfect long-lasting winged look, the company want a launch celebration to remember…a double whammy of wings!

You’ve guessed it… Benefit is to welcome a dedicated pop-up shop not only for beauty enthusiasts but foodie fashionistas. ‘Just Wing It’ is not your average chicken shop. An unlikely, but ideal matched partnership with the ultimate fried chicken!

Experience fried chicken that has never tasted, or looked so good. Simply fly in, order your wings and enjoy your chicken whilst the Benefit team of Benebabes work their magic and demo the new eyeliner guaranteed to give the most perfectly smooth and controlled ‘wings’ that won’t smudge or fade!

“Winging out your liner is the perfect way to elongate and open the appearance of your eyes,” said Lisa Potter Dixon, Head Makeup Artist and Brow Expert. “My favourite thing about the new Roller Liner is the extra-long felt tip. This helps you create a super sharp and precise wing,” added Lisa. “The jet black, matte black finish of the liner helps to give you that extra drama and definition.”

EyesBenefit’s waterproof, 24-hour longwear Roller Liner is available in Black and Brown and retails at £18.50.

Queen of Wings for the past 5 years, Mother Clucker have been the authority in Southern fried chicken on the streets of London. With joints in Exmouth Market and Old Truman Brewery they’re bringing the wings and we’re bringing the liner!

Where the cluck is it?

Benefit’s ‘Just Wing It’ is at Venue 82, 82A Commercial Street, London, E1 6LY, and will be open for five days only from Wednesday 30th January until Sunday 3rd February 2019. Opening times from 12pm until 9pm.