Heathcote & Ivory Managing Director, Denis Aaronson pinpointed the need for a new British skincare range for men that delivered exceptional style and quality using cutting edge formulations made in England. The result is HEATH – a new five-step range of grooming solutions inspired by the urban natural lifestyle (taking the time out to de-stress in a natural environment).
The brand’s contemporary, pioneering formulations deliver results fast and without fuss, due to the products’ natural actives that treat men’s skin and make their grooming routine even better.
In response to men’s demanding lifestyles, each product in the range has been finely-tuned and packed with high potency naturals and new generation actives at highest levels for maximum efficacy.
For example, HEATH Moisturiser is formulated with Soliberine® NAT, a new-generation active that protects the skin from the harmful effects of daily exposure to Blue Light emitted by digital devices (e.g. computer screens, laptops, smart phones and TVs). Exposure from these artificial sources can lead to the formation of free radicals, inflammation and the degradation of the skin’s proteins, causing premature skin ageing.
The HEATH collection includes a protective, no-shine, quick-to-absorb Moisturiser (£15/100ml) with Hyaluronic Acid, as well as containing soothing, moisturizing and antioxidant Vitamin E for further environmental protection. The Face Wash (£10/150ml) is a microbead-free, exfoliating cleansing wash with black lava, charcoal and Brazilian papaya extract to cleanse, clarify, mattify and revitalise the skin. Its Cream Shave (£8/150ml) includes a blend of nine soft and hard soaps to provide the smoothest shave experience, as well as Tasmanian pepper with tea tree, which helps calm skin from the harsh effects of shaving. Post Shave Repair (£12/100ml) is a cooling, moisturising lotion with allantoin and aloe vera to powerfully soothe and hydrate the skin after shaving. Product five is the Hair + Body Wash (£8/250ml), which is an energising wash containing grapefruit, lemon and cedarwood essential oils, enriched with caffeine, ginseng and green tea.
HEATH is available at heathlondon.co.uk and odellsstore.com