50byRB is a new range of male grooming products being launched by kidney transplant patient and Richmond Barber, George Angeli.
With half the profits going to charity, the range includes four innovative hair products: a Wax Stick (£11/75g); two different strength matte pastes – Flex (£14.50/150g) and Grip (£12.50/80g); Styling Pomade (£13/150g); and Beard Oil (£11/60g). 50byRB will launch on Friday December 14th at, Richmond Barbers in South West London.
“The vision of 50byRB is to try and help improve the lives of renal patients by raising funds and delivering them direct to a treatment centre or facility,” said 38 year-old George. “This is something I am very passionate about and having had my second transplant this summer, it inspired me to do this and give something back.
“As I am barber, and given the trend for male grooming products, this seemed the natural route to go,” added George. “I have branded it 50byRB, because 50 per cent of the profits will go to fundraising and the other 50 per cent back into product development.”