A festive campaign in aid of Age UK has been launched by fragrance brand TABAC, with the aim of contending against the loneliness felt amongst an increasing number of British male pensioners during the traditionally busy December period.
The ‘Shave The Day’ campaign will see participating UK barbers looking to give something back to older customers and residents in their local community nominate fellow industry peers to take part in offering much-needed conversation and complimentary treatments to those who find this time of year particularly isolating.
In order to coincide with the campaign launch, a video highlighting the positive impact that a shave and pampering session can have to older gentleman has been released across TABAC’s website and social media platforms. Filmed at Luke’s Barbershop in Ruislip with TABAC Ambassador, Luke Dolan, the video includes members of The Geezers, a group supported by Age UK, that meet weekly in the Bow area of London and provide social activities for men aged 50 and over in the community who might otherwise be secluded.
TABAC is now issuing a call out to barbers up and down the UK to participate in opening their doors to older gentlemen in their local community for the day, on Thursday 7th December, and offer them free services and treatments to coincide with #ShaveTheDay. Any barbers willing to take part in the campaign will be featured on TABAC’s social media pages as an official location for ‘Shave The Day’ openings.
Luke Dolan, Owner of Luke’s Barbershop, said: “As many older people feel left out of society, we would encourage all barbers to be involved in ‘Shave The Day’ to give older people the opportunity of mixing with local people they wouldn’t meet otherwise.”
Barbershops interested in taking part in #ShaveTheDay can visit https://www.facebook.com/events/256255824902296/ to register their interest and download a poster designed to help raise awareness of the cause amongst the local community.