Feelunique collaborates with Swedish firm

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Feelunique, Europe’s largest online retailer of premium beauty products recently went into partnership with Custos, one of Sweden’s largest and most pioneering Investment Firms and Media Houses, in order to build a strong and continuous online beauty business in Sweden.

Custos assists in accelerating growth for its business partners by providing access to the Custos Group ecosystem. It provides news and entertainment in both print and digital form and the Media House contains an extensive roster of newspapers, magazines, and online lifestyle and interests’ channels.

“We are very proud to partner with Custos in Sweden, said Joel Palix, CEO of Feelunique. “By combining their large communication power with our unique beauty offer and unrivalled level of service, we expect to build a strong and sustainable online beauty business and full customer satisfaction to more and more Swedish consumers.”

Christen Ager-Hanssen, CEO of Custos, added: “Feelunique, with its dedicated management and market leading online platform for beauty products, was exactly the kind of business partner for the Swedish market that we were looking for. We are delighted to partner with Feelunique and we will heavily invest in building Feelunique as the leading online platform brand in the beauty sector.”