Packaging Innovations, Empack and Label&Print 2019 is to host six dedicated industry forums, which includes beauty, when the show returns to Birmingham’s NEC on 27 & 28 February.
James Drake-Brockman, Divisional Director of Easyfairs’ Packaging Portfolio, comments: “Each Forum has been tailored for a specific industry, providing packaging professionals with detailed advice, inspiration, and insight into the latest concepts from within their sector. From the plastics in packaging issue and sustainability through to technology and designing eye-catching packaging, all the key issues a packaging buyer faces will be covered.”
On day two on the Industry Forum Stage will be the Beauty Forum which welcomes Shimon Kalichman, Consulting Director, Brand and Communications at L’Occitane. He will share the company’s latest strategy titled ‘Pulse’ which has been created to pursue sustainable growth, enhanced profitability and consumer trust. This is a subject many retailers will want to hear after experiencing a tough trading period in 2018.
Furthermore, the future of the beauty industry will be a key topic for Will Grimwade, Global Data’s Associate Analyst. He will discuss the changing landscape of packaging in beauty as consumers turn to technology for efficiency and improved results. He will also look at how brands can leverage smart packaging solutions to better engage with their customers and add value to their offering.
To discuss how brands can utilise both physical and virtual worlds to achieve growth and success in a time of Instagram and social media domination will be presented by Michael Sheridan, Chairman and Founder of Sheridan&Co alongside Araminta Sheridan, Founder of Araminta Marketing.
Jo Chidley, Founder of Beauty Kitchen will draw on her experience to reveal how the brand made its packaging not just sustainable and convenient, but also desirable to the 21st Century consumer. Alongside making its packaging desirable, Jo will further discuss how Beauty Kitchen redesigned and reformulated all of its packaging to create a truly circular economy.