Cult makeup brand expands

Making its debut in 2008, cult makeup brand, Lime Crime, continue with their beauty expansion with opening its biggest ever beauty counter on the third floor in Selfridges, London, taking the innovative brand to new heights.

To celebrate this remarkable new launch, Lime Crime is hosting a series of in-store activities to showcase the high performance, quality products with exceptional formulas, whilst encouraging everyone to bring to life unapologetic, colourful self-expression.

“We’re excited to be increasing our beauty offering within Selfridges London, and are pleased to now be housing the biggest Lime Crime counter in the world,” said Emily Saunders, Beauty Workshop Buyer. “As one of the first digitally-native beauty brands, Lime Crime has become a cult favourite for our customers and we are proud that Lime Crime is exclusive in-store to Selfridges.”

Customers who want to try the brand for the first time can go to Selfridges online [] to book one of the epic makeovers. The price for each is redeemable against product.

On offer are:

All about the eyes – £35 for 30 minutes; Lime those lips – £17 for 20 minutes; Just those eyes – £18 for 20 minutes and All about the brows – £17 for 20 minutes.

Furthermore, if you book in for a makeover during this launch week (23rd–30th April) at the new counter, take a photo of your finished make up look and upload it to Instagram using #LCXMe and all images will be entered into a competition to win all the products used in the makeup session! Five winners will be selected at random and notified the following week.

While stocks last, for any customer who buys any 2 or more products on counter will receive a mini Velvetine Liquid Lipstick, and for any 3 or more products purchased, customers will receive an iconic Full Size Wet Cherry Lip Gloss.