Global CBD-based skincare brand, MGC Derma, has signed a strategic sales and distribution agreement with leading online beauty store, Cult Beauty. The major beauty retailer will introduce 15 of MGC Derma’s cannabidiol skincare products to a global market, including its most recent Derma Plus skincare range.
This new partnership marks the first signing of a cannabis-based brand for Cult Beauty, who is also set to launch US-based label, Marley Natural, in March this year.
Cult Beauty is highly influential curators and trend dictators. They launch only the most pre-eminent brands and products on their platform to ensure they maintain the legitimacy of their superior range.
As MGC Pharmaceuticals’ European subsidiary, MGC Derma works to remove the stigma associated with cannabis and instead shed light on the numerous cosmetic benefits of nature’s oldest and most intelligent plants. Their recent partnership with Cult Beauty will work to further disseminate this message and extend the powerful properties of CBD-based cosmetics to a wider audience.