Professional hair care, PRO:VOKE, creators of Touch Of Silver and Liquid Blonde, has launched its new ‘PRO:VOKE Your Colour’ campaign, which celebrates hair being a form of self-expression and pride.
The new campaign, being fronted by Model and TV Personality, Abbey Clancy, and renowned Hair Stylist expert, Lisa Laudat, will be sharing their hair colour confidence stories and encouraging others to do the same.
“I have always felt proud to be blonde and I am so pleased that I am able to exhibit confidence through hair colour with the girls I work alongside in the modelling industry,” said Abbey Clancy.
Lisa Laudat added: “I am so pleased to be partnering with PRO:VOKE, a brand that has made beautiful blonde hair attainable to all women. Caring for your hair colour in between salon visits is so important, and I’m excited to help educate people on how they can ensure they have a good hair day every day.”