Armani reveals new fragrance in Paris

Elegant and musky!

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This June 2019, Giorgio Armani is to launch a new Armani/Privé fragrance limited edition – Laque – which was announced at last night’s successful Armani Privé Spring/Summer 2019 show in Paris, echoing the same inspiration as the House’s latest fashion runways.

Created by Perfumer, Juliette Karagueuzoglou (IFF), Laque is described as an elegant, textured and musky juice, opening with luminous aldehydes notes that lead towards the heart’s petal airy rose drowned in a white bouquet, whilst intense woody base notes create an oriental and sensual aura.

Laque is presented in a glazed black version of the classic Armani/Privé squared bottle, topped with a lacquered red cap. The bottle’s chequered plate of the label design is a reference to the shades in the Haute Couture Spring/Summer 2019 collection.

The Laque fragrance will be available in 1,300 numbered pieces in selected stores worldwide.