The Body Shop and Airlabs (a scientific research and design based organisation), together with The Body Shops media agency Maxus, have introduced a new initiative to help reduce air pollution exposure for thousands of people in London.
Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (NO2) and particulate matter, will be introduced at three high profile and highly polluted central London locations. The Body Shop is facilitating this by incorporating the innovative cleaning units into its brand advertising at three bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn.
Airlabs research shows that Central London has exceeded legal limits of NO2 levels nearly every day so far this year. The technology, which has been incorporated into The Body Shop Ads, removes pollutants and delivers up to 95% cleaner air, helping to protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their bus.
Elen MacAskill, The Body Shop UK Marketing & Corporate Responsibility Director, says: “While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available. We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit”.
Sophie Power, CEO and Co-Founder of Airlabs, says: “It is estimated that a Londoner’s life expectancy is reduced by as much as 16 months owing to the harmful effects of air pollution. Currently, 3.8million people, 44% of the city’s working population, work in parts of London which are above the legal limits for NO2. It is vital that more is done to address this issue, and it is our view that by working with the government, and other key stakeholders, a viable solution can be developed to provide better quality air for the city’s population. We believe this project will showcase the role our technology can play in reducing the levels of exposure the city’s population is being exposed to.”
For further information, go to: www.airlabs.com/about-airlabs