As the summer holidays kick in, and the UK heat-wave is showing no sign of easing up just yet, skin cancer charities are deeply concerned about the lasting impact that overdoing it in the sun will have on health.
Two skin cancer influences, Altruist Dermatologist Sunscreen and Melanoma Focus, are hitting back with a new series of ‘scars and all’ content shorts to tell the human stories behind three common skin cancer cases. They reveal both the physical scars left by the disease and the psychological impact that can live on long after treatment has been completed.
Altruist, the not-for-profit dermatologist developed sunscreen, collaborated with Melanoma Focus, the charity set up to concentrate efforts in the fight against melanoma, to commission the films as a warning to the nation to take care in the sun, whether at home or abroad.
Three stories, three lives on film: The first is a young mother with melanoma, as told by her 5-year-old daughter; the second is a female sun-worshipper and former sunbed user in her 30s; and the third is a father and former soldier, in his 50s, who has travelled widely.
These films are designed to encourage people to stop and think before taking risks in the sun, as well as giving advice for protecting themselves to prevent over-exposure and sun damage.
The campaign has a dedicated #howmuchisenough YouTube channel and across both Altruist and Melanoma Focus social channels @altruistsun and @focusonmelanoma. To find out more, visit the campaign: YouTube channel, How Much is Enough?