Shiseido has announced the launch of its new little sister skincare brand WASO, especially aimed at millennials. Distinctly Japanese, the products are formulated with nature’s finest botanical ingredients to deliver effective skincare solutions to the twenty to thirty age group.
WASO’s unique technology works by separating each botanical cell preventing nutrients from damage and loss. Products contain a unique Phyto Resist System+ that is designed specifically to strengthen and nurture the skin’s stratum corneum by infusing moisture to balance it. Furthermore, it supplies the corneocytes with intercellular lipids to strengthen their structure, which in turn helps to boost the skin’s ability to defend itself from external pollutants.
The WASO range includes; Clear Mega-hydrating Cream (£32); Color-smart Day Moisturizer (£32); Quick Matte Moisturizer Oil-free (£32); Color-smart Day Moisturizer Oil-free (£32); Softy+Cushy Polisher (£24); Quick Gentle (£24); Fresh Jelly Lotion (£24).
Available from the 31 August in-stores and online nationwide.