@Traackr, the world’s leading provider of Influencer Relationship Management software and global Communications Consultancy, @Talk PR, have released a global research report – “Global Influencer Marketing: Insights from Beauty” – that demonstrates the significant impact that influencer marketing has delivered to global brands within the beauty sector.
The report includes affluent data and fresh insights to help organisations navigate 2018 and beyond as they continue to up-weight their influencer strategies. Furthermore, it reveals the seven top priorities brand executives must focus on in 2018 to optimise commercial potential and take full advantage of the onward strategic evolution of influencer marketing.
As beauty was the first industry to understand the opportunity to partner with social media influencers to reach their audiences, this report illustrates the challenges, lessons and organisational shifts within the most advanced brands globally.
“Our report presents exciting examples of how brands are working to scale, optimising their work with influencers to drive awareness and advocacy, while maintaining authentic relationships and compliance with regulatory shifts,” said, Pierre-Loic Assayag, CEO, Traackr.
Tanya Hughes, President, @SERMO Communications at Talk PR, said, “We’ve always been in the business of influence. But now that influencers are proliferating and commanding more consumer and brands’ attention, budgets are following. As spend on influencers increases, so does the scrutiny on their return. Influencers can work as a highly effective and strategic business tool for brands if they collaborate with the right people, in the right way. This report aims to bring some clarity to the ever-changing, sometimes confusing, but always fascinating world of influence.”
The key insights included in the report are:
The Many Faces of Beauty Influence
Influence is Hard to Come By
Disclosure Doesn’t Equal the End of Engagement
The Importance of Always-On Programs to Maximize Peaks & Minimize Valleys
Greatest Indie Brand Growth
To view the full report ‘Global Influencer Marketing: Insights from Beauty’ you can download it for free at: http://bit.ly/2hShUrC