For the fourth consecutive year, The Perfume Shop continues to partner with Alzheimer’s Research UK, who has worked with the charity since 2014, raising, so far, an amazing £250,000 from fundraising with customers, suppliers and colleagues.
During 2018 colleagues will be given the opportunity to participate in some exciting activities such as ‘Running Down Dementia’ and sharing their #TPSLoveStories to raise awareness. Furthermore, customers will be able to get involved too by adding just 50p to their purchase, which goes to such a worthy charity.
Additionally, The Perfume Shop will get involved with Dementia research by playing the novel app game, Sea Hero Quest. Two minutes play will provide Scientists with the equivalent of five hours’ worth of lab-based research.
“We are delighted to be working with Alzheimer’s Research UK this year,” said Gill Smith, The Perfume Shop Managing Director. “Perfume isn’t just something which smells great, we know it has the power to awaken lost memories,” she added. “We know our colleagues and customers want to get behind the charity to support their research into dementia.”