For the second year running, The Perfume Shop continues to partner with Alzheimer’s Research UK following a record-breaking year of fundraising.
In 2018, The Perfume Shop raised over an incredible £200,000 for the UK’s leading dementia research charity, taking the 2018 successful partnership total to £450,000.
During 2019 colleagues will have the opportunity to participate in some exciting activities as well as other sporting challenge events.
Customers will also have the chance to get involved with supporting the charity by adding just 50p to their purchase, which goes to Alzheimer’s Research UK. In addition they can pick up an Orange Blossom Candle that launched at the end of 2018, with a donation of £3 per sale going directly to the charity.
Gill Smith, The Perfume Shop Managing Director said: “We are delighted to be working with Alzheimer’s Research UK again this year and the partnership continues to build momentum with our biggest year of fundraising yet in 2018. Perfume isn’t just something which smells great; it also has the power to awaken lost memories. We know our colleagues and customers want to get behind the charity and to support their research into dementia and we will continue to launch new and exciting ways for them to do so.”