The Hut Group eyes up leading cosmetic brand Eyeko

THG eyeko

One of the world’s largest online Beauty & Wellbeing companies, The Hut Group, [THG] has announced the acquisition of specialist eye cosmetics brand, Eyeko.

Founded by Max and Nina Leykind in 1999, originally as a multi-category make-up brand, Eyeko later evolved into an award leader in eye products and is today renowned for its innovative, high quality mascaras, liquid liners and brow gels, combining its British heritage with Korean expertise to deliver a pioneering range of products.

The acquisition represents a further strategic investment in THG’s international Beauty sector, offering a range of brands, including MAC, Bobbi Brown, Estée Lauder and Lancôme through Lookfantastic.com, whilst also owning a host of luxury beauty brands including ESPA, Mio Skincare, Mama Mio, Grow Gorgeous, Illamasqua and GLOSSYBOX.

Nina Leykind added “I am delighted with this acquisition, which is taking Eyeko into a truly exciting future.  We’re extremely proud of what we’ve accomplished to date and now look forward to seeing The Hut Group take Eyeko to even more customers worldwide. I’m confident in THG’s digital and marketing expertise and expect great things for the brand.”

Eyeko products are stocked in multiple countries including the UK, US, Australia and also Europe through notable retailers such as Selfridges, Space NK, Ulta and Sephora. The brand is also available direct to consumers through eyeko.com and THG-owned lookfantastic.com.