Superdrug to expand its Brow & Lash Bars

Superdrug plans to have 400 Brow & lash Bars open across the UK and Ireland by 2020. Due to the success of its first Bar opening in 2012 the company now boasts 330 Brow & lash Bars nationwide.

Currently, Superdrug’s brow experts have threaded over 15 million brows up and down the country, in stores from Inverness to Newquay and are aiming to thread over six million in 2019, more than any other year since launch.

Furthermore, Superdrug has introduced Express Lash Extensions to the menu of services, which is now available at 20 Brow & Lash Bars around the UK and Ireland. This service will offer customers a choice of three different lash styles – including natural and dramatic looks – with the semi-permanent application lasting for up to 10 days and prices starting from £25.

Jerry Walkling, Superdrug Sales Operations Director, said; “The high street is changing and it’s no longer enough to just offer customers a traditional retail experience. The expansion of our Beauty Services to more stores offers customers easy, affordable ways to get the latest looks and keeps beauty lovers on our high streets, in our shopping centres and retail parks.”

Meanwhile, Superdrug also offers Nail Bars in 108 stores, Piercing in 80, Waxing in six and Tanning in three, as well as hair salon services in four and a Barbershop in three. The next Brow & Lash Bar to open is Dulwich in London.