Shiseido to launch innovative new makeup line

SMK

It has been announced that luxury beauty brand, Shiseido, is launching a new makeup collection comprising 21 products and 135 shades on 1st September 2018 worldwide.

The new Shiseido Makeup is the first collection developed by the Makeup Centres of Excellence (COE) based in New York. The new theme for the collection is Visible Feels Invisible, which offers delicate lightweight textures that can be achieved only with Japan quality and feel almost like skincare products. Described as weightless but lasting, this collection is created to make a statement using bold, impactful colours. Furthermore, instead of the traditional categories of face parts such as eyes and lips, the Shiseido Makeup range is categorised into four re-imagined textures: Gels, Dews, Inks, and Powders.

“It was very important that we link the skincare, which is our heritage and pride, to Shiseido Makeup. That said, we are not simply a colour brand with skincare,” said Jill Scalamandre, President of Shiseido Global Makeup Centre of Excellence. “When it comes to innovation in formulation, Shiseido remains unmatched in the industry, so we harnessed that technology to develop revolutionary textures in colour that are in lockstep with our skincare positioning,” added Jill.

Its exceptional packaging that includes a lacquered red line has been developed with some of the slimmest componentry available, representing the concept of Modern Japanese.

Furthermore, Shiseido has announced the appointment of Patrick Ta as Global Colour Artist. Due to his keen eye for colour and astuteness approach to social media, Patrick transformed his passion for beauty into a successful career. Recognised as one of the most sought-after face painters in the world, Patrick boasts an extensive list of celebrities and supermodels that include Kendall Jenner, Kim Kardashian West, Olivia Munn, Chrissy Teigen, Gigi and Bella Hadid, Ariana Grande, Rita Ora, as well as countless other A-listers.

Shiseido

Currently based in California, Patrick got his break at MAC Cosmetics as a freelance Makeup Artist. Within a year, his adamant devotion to his craft and exceptional vision caught the attention of young Hollywood’s elite and established him as the go-to pro for red carpet glamour. Patrick Ta is an inspiration to men and women around the globe gaining almost one million followers on Instagram.

Patrick was asked: ‘Why is Shiseido a beauty brand that resonates with you as a makeup artist? He said: Shiseido has such a rich heritage and there is so much to tap into as a Makeup Artist. The brand also has a history of supporting emerging talent from many disciplines, which is really encouraging for artists with a strong creative vision like myself. I’m especially excited to show my followers and celebrity clients how they can use the new Shiseido Makeup range to express themselves through colour and texture.

The Shiseido brand is distributed in 88 countries and regions across the world.