Scents and scentsibility


For four days only, starting from 25th October 2018, The Perfume Shop will unveil a Pop-Up shop in Great Newport Street, Covent Garden, which will sell fragrances by emotions rather than gender, notes or brands.

This Pop-Up Shop of Feelings will celebrate how perfume can affect your mood, focusing on perfumes to make people feel sexy, calm, invigorated or happy.

The perfumes will be grouped together and store experts will be on hand to guide to guide customers through the different moods and perfumes on offer to help everyone discover something new.

As well as displaying new and classic perfumes, The Pop-Up Shop will have on show its beautiful coffret and gift sets for Christmas.

“Ten years ago people walked into our stores and headed for the men’s section, or women’s section or just the brand they knew,” claims Cathy Newman, The Perfume Shop, Marketing & Customer Experience Director. “Today’s customers are very different, they don’t shop by gender anymore,” she adds. “They want to explore different notes and be transported emotionally by their perfume. Who knows this new way of shopping by feelings could be the future for fragrance.”

The Perfume Shop Pop-Up Shop’s opening times are 10am to 7pm (Thursday 25th October to Saturday 27th October) and 10am to 4pm (Sunday 28th October).