The Sanctuary Spa wants you to let go of Christmas stresses and enjoy the season as a whole. A series of festive initiatives will drive Sanctuary to dismantle the Christmas Countdown, encourage festive gifting ahead of Christmas Day and make sure every woman can sit back, relax and #LetGo.
To start the Christmas campaign, a video to tie in with the brand’s #LetGo ethos wil launch in November. Consumers will be encouraged to enjoy the lead up to Christmas with continuous little festive treats. Sanctuary will be granting Christmas Wishes for Every County to spread Christmas cheer in every corner of the UK. Consumers will be able to use Facebook to nominate a deserving group, team or charity in their own county to receive a pamper pack from Sanctuary. They can then follow the progress of Christmas Wishes for Every County on a dedicated content page and map on Sanctuary.com reaching as many as 10,000 women throughout the festive period.
In addition, Sanctuary will be launching Surprise and Delight giveaways across their social channels from November to reinforce the idea that you don’t have to wait until Christmas to receive enjoyable treats.
Furthermore, Sanctuary is encouraging its consumer to get in the spirit of ‘tis the season of giving’ by facilitating everyone to treat a deserving friend or family member to a pampering treat. The ‘Gift A Friend’ campaign allows consumers to choose a friend to receive an indulgent Sanctuary goodie through Facebook. This project will see 10,000 loved ones receive a product to have their own #LetGo moment.