Star of Wonder Woman, Gal Gadot, is the new Global Brand Ambassador for Revlon’s latest Live Boldly campaign.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” said Gadot.
The new multi-media campaign, designed to inspire women to express themselves with passion, optimism, strength and style, will be brought to life through a series of experiential activations and cultural immersions planned to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.
“There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised, and I’m so proud that I get to witness and live this amazing change,” added Gadot.
The 32-year old former soldier and Miss Israel winner will be joined by four additional brand ambassadors: Model of the Year, Adwoa Aboah, Fashion model and US Vogue cover star, Imaan Hammam; plus-size Model, Ashley Graham; and Model, Raquel Zimmermann, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.
Fabian Garcia, President & CEO of Revlon, said: “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world.”
To view behind-the-scenes content and additional announcements surrounding the REVLON Live Boldly campaign, visit www.Revlon.com