Nouveau Lashes co-Founder steps down

After 14 successful years as co-Founder and Director of Nouveau Lashes, Bridgette Softley has resigned leaving her fellow co-Founder, Karen Betts, as Managing Director of the company.

During her time at Nouveau Lashes, now one of the world’s leading brands, Bridgette has created the pioneering and much-loved LVL lash treatment, expanded the brand’s international network to 42 countries across the globe, recruited the brand’s first ever celebrity ambassador, Michelle Keegan, and most recently received the Queen’s Award for Enterprise in International Trade.

“I am immensely proud of what we’ve achieved at Nouveau Lashes and that I leave the brand as a global leader in lash treatments and products,” said Bridgette. “I know the future looks very bright for Nouveau Lashes and I’m pleased to leave the brand’s future in the safe hands of my friend and colleague, Karen Betts, who will now take it onto the next stage of its journey.”

Bridgette leaves Nouveau Lashes to pursue her charitable interests and as a leader in the permanent makeup field she will continue to treat clients in her numerous clinics across the UK.