Noughty Haircare joins forces with Fund4Trees

Noughty Haircare, which is 97% natural, has partnered with sustainable treescapes charity, Fund4Trees, and will be donating proceeds from its new anti-pollution haircare line that launches in July.

The new Tough Cookie Strengthening Shampoo and Conditioner is packed with a power trio of antioxidant rich bilberry, sea buckthorn, and cloudberry to help strengthen weakened hair, reduce breakage and extend survival. Anti-pollution technology helps to protect the hair fibre from pollution adhesion and counteract the damaging effects of the urban atmosphere to improve hair vitality.

Throughout the month of July, 5% of sales from Tough Cookie will be donated to Fund4Trees who aim to promote the conservation, protection and benefits of trees, through public education and the funding of advanced tree care research.

Lorna Mitchell, Co-Founder of Noughty Haircare, said: “Although it’s hard to measure just how much pollution sticks to hair we know that trees in major cities remove between 850 and 2000 tons of particulate pollution each year, which is why we are fully committed to supporting a charity which aim to improve the natural environment for everyone.”

Russell Ball, Founder of Fund4Trees, added: “Promoting the benefits of trees is a key aim of our charity and we hope to reach out to a new audience with this unique Noughty Haircare partnership.”

The new Tough Cookie Strengthening Shampoo and Conditioner is priced at £6.99 each and will be available globally from from July.