New lifestyle brands appoints PR

UP Public Relations, strategic media relations agency for the luxury lifestyle sector, has been appointed to represent the press and publicity for the new lifestyle brand, anatomē, and will be launching its first store in March.

Created by Brendan Murdock (founder of Murdock London), anatomē is a new curated approach to health, fitness and lifestyle. The brand is built on the simple principle that nutritional and emotional balance is the pathway to a healthy, fulfilling life.

The store will incorporate collection of health orientated aromatherapy oil blends created by Brendan in conjunction with aromacologist Anastasia Brozler.

Anatomē, located at 46 Charlotte Street, Shoreditch, will have in-house nutritionists and the space will incorporate a café serving bespoke beverages as well as a café/workspace.

For more information, please email or