bareMinerals has confirmed its partnership with Hailey Baldwin and Rosie Huntington-Whiteley, who will both be joining actress Letitia Wright, and adding to its growing family of Ambassadors.
In July 2018, the global beauty brand launched its ‘Power of Good’ campaign, starring Letitia Wright, to celebrate bareMinerals’ dedication to creating good-for-skin formulas that make consumers look and feel beautiful from the inside out. Hailey and Rosie now join Letitia in spreading this core message around the world.
“Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women,” said Jill Scalamandre, President, bareMinerals. “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”
Moreover, Hailey, Rosie and Letitia will also be accompanied by Hollywood makeup artist Nikki DeRoest. Through sharing her expertise and advising consumers on how to use the range, Nikki will continue to emphasize the fact that bareMinerals products are clean and good for the skin without sacrificing performance.
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