Luxury fragrance and skincare distributor, Agence de Parfumerie, have been appointed to handle the distribution, including all Sales, Marketing, PR and communications, for Agent Provocateur Perfumes and Oscar de la Renta Perfumes.
In 2018 Agent Provocateur is going back to their roots, stronger and more provocative than ever! ‘The spirit of Agent Provocateur returns’. Whilst maintaining focus and building on the iconic Signature pillar, business will be driven with fashion-inspired seasonal Limited Editions and the launch of new Blockbusters in 2019.
The fragrance portfolio includes the Signature fragrance, the Fatale Collection, a collection of three fragrances that are enticing, seductive and enigmatic scents with individual, irresistible signature personalities. This collection exemplifies the dichotomy of the Femme Fatale, and the Aphrodisiaque Collection, all based around carnal and romantic attraction.
As for Oscar de la Renta, who, as a child, imagined that the fragrance of a flower could be caught in a drop of morning dew. The realisation of that dream was OSCAR, the essence of an irresistible woman – created in 1977 and still a modern classic today.
Oscar de la Renta Perfumes is also renowned for its Oscar Flor, Extraordinary, Petale and Oscar Velvet Noir fragrance launches. Furthermore, spring 2018 the company will be launching Bella Blanca, which offers the essence of the Oscar de la Renta woman of natural elegance and fresh fluidity. Bella Blanca was inspired by endless possibility of newness and excitement and nature’s beautiful delights sharing their enchanting scents with the world.
Bella Blanca will launch exclusively at Fenwicks of Bond Street and Fenwicks nationwide, and will be presented in three Eau de Parfum sizes: 30ml, 50ml and 100ml.
For further details, please email: Jacqueline Kissenpfennig at Jacqueline@agergroup.co.uk