As part of its 25 year silver anniversary celebrations, the Perfume Shop has announced its first ever mobile shop.
The Pop Up Perfume Shop, named by staff as ‘Vera Vang’, has been launched to take the store’s legendary passion for perfume and expertise on the road through showcasing the best-selling fragrances and latest launches.
Staffed by experts from local stores, ‘Vera Vang’ has begun its travels around the country to help customers find their perfect scent, whether it’s personal or a gift for someone special.
Making its debut at Fusion Festival in Liverpool on 2nd and 3rd September 2017, the van will continue to appear at further events around the UK including the National Wedding Show at the Olympia and Excel in London, as well as Manchester and Birmingham, and the Asian Wedding Show in London.
Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director said: “As we continue to celebrate our silver anniversary, we thought the Perfume Van was the perfect opportunity to take to the roads and get even more people to join the celebrations.”