L’Oréal Paris has announced its collaboration with fashion Brand Designer Isabel Marant to release a new ‘Most Wanted’ make-up collection consisting of five on-the-go products with the aim to empower women to feel more confident when wearing bolder make-up.
Set to launch on the day of the designer’s Paris Fashion Week show, the new range includes seven ‘SMILE’ additions to L’Oreal Paris’s iconic Colour Riche Matte Lipsticks – two nudes, three reds and two plums; An ‘AMAZE’ pinky peach highlighter; A ‘’SHINE’’ 2-in-1magic beautifier in one sheer pink shade to suit all; a ‘SMOKE’ eye shadow duo for the perfect smokey effect and a transparent ‘WANTED’ mascara which can be applied to both lashes and brows.
Furthermore, the eyeshadow can be applied with fingertips and the lipstick straight from the bullet.
“I’ve always interpreted fashion’s ready-to-wear literally, and I couldn’t be more thrilled at this chance to do that in makeup – with an on-the-go collection with L’Oréal Paris. The campaign unites the world of the spirited wild west with the elegance of Paris to show independent-minded women who have the courage to be themselves,” commented Isabel.
Priced from £8.99, products are now available for pre-order and will launch on feelunique.com on 19 September.