London opening for Japanese brand

 Japanese beauty brand, Shiro, has opened its doors in the UK, the first launch for the brand outside of their native Japan.

The Shiro Japanese beauty brand offers an extensive range of skin, hair, fabric-care and fragrance products, all created using high-quality natural ingredients that have been expertly sourced and sampled from Japan for their rich cleansing and restorative properties.

Atmosphere at the Shiro Launch Party in Covent Garden, London, UK on the 25th October 2017. Photo: Vianney Le Caer/SilverHub for Shiro 0208 004 5359

Their company’s objective is to enhance their customers’ natural beauty using simple natural methods. They officially launched in the UK in October with the opening of two new stores, in addition to their Kings Roads boutique.  

To make the brand accessible to those living outside London, Shiro has also launched an online store at

The London Shiro stores are located in Kings Road, Monmouth Street and St Christopher’s Place.