Leading natural cosmetics manufacturer and retailer, L’Occitane, has opened a brand new concept store at 555 Fifth Avenue in Nork York City.
The 1,870 square foot communicates the brand’s signature pillars through a range of interactive customer touch-points. The store will also be an evolutive space continuously changing to highlight seasonal campaigns.
Whilst the existing L’Occitane experiential boutique at Flatiron continues to offer exceptional service and skincare innovation, 555 will be more disruptive and attract new customers, encourage engagement and produce user-generated content for social media. The store includes a ‘rain-shower’ sink, an interactive skincare consultation area, a curved communal bench beneath a Mediterranean olive tree, and an enhanced fulfilment services ‘comptoir’.
In today’s digital world, customers rarely enter a L’Occitane store purely out of “need”; they expect to be pampered and entertained and want to indulge in the experience.
To adapt to differing consumer preferences across the world, L’Occitane has adopted a ‘glocal’ approach and is developing creative experiences tailored for local clientele. Recent examples include new flagships and concept destinations in Brazil, Paris, London, China, Singapore and Toronto, each with its exclusive style and portfolio of services on offer.
L’Occitane continues to innovate to keep driving customers into its stores. Another way is to take the L’Occitane store to the customer itself, as seen by the L’OcciTruck, the brand’s first travelling shop experience and retail store encapsulated on wheels, launched in North America in April this year.
“At 555 5th Avenue, each customer’s experience is intended to be unique and we are excited to launch this interactive boutique,” said Christina Polychroni, Regional Chief Marketing & E-Commerce Office for North America.