This Christmas, customers will be able to help refugee children thanks to The Body Shop’s Play for Peace Campaign in partnership with NGO International Alert.
When a customer buys a gift, throughout the festive period, from The Body Shop’s seasonal gift collections, will help these children, affected by war in Syria, heal through play.
The International Alert’s Peace Play project supports refugee children and uses recreational and creative activities to help them deal with trauma and to understand their experiences of conflict.
Each gift purchased will help support the project for one year in Shatila refugee camp in Beirut, Lebanon, with the therapeutic activities taking place in a safe-haven community centre. Syrian refugee children are living in very difficult conditions, and have little access to treatment for the trauma they experienced during war and displacement.
Jessie Macneil-Brown, Senior Manager Campaigns and Corporate Responsibility, The Body Shop said: “We are proud to be supporting International Alert this Christmas. The Body Shop has always been passionate about tackling global issues and empowering customers to make a difference. This year we have a simple but powerful message; that every refugee child deserves the chance to behave like a child again. Each customer who purchases a gift from our seasonal gift collections this Christmas will help us create positive, powerful change in this community.”
The Body Shop is aiming to donate £250,000 this Christmas period.
For more information, please visit: www.international-alert.org