Hair-raising figures spent on ‘good hair days’

According to a new study conducted by SME Insurance Services (SMEi), hair and beauty salon business insurance providers, the spending habits of UK consumers shows that the average Briton will spend around £38,615 at the hairdressers over the course of their lifetime. That’s more than the average deposit on a house for first time buyers in 2017.

Furthermore, research found that British women spend £146.11 on average per year at the hairdressers, whereas men spend only £81.39. Averaging out a spend of £118.12 per year; this results in an annual UK spend of approximately £6.06 billion on professional hair maintenance.

Also revealed, men visit the hairdressers more frequently than women, with 12% taking a trip to the salon 11 or more times each year compared to four times for the average female. However, men generally spend less on their hair, which results in women spending around £11,229 (43%) more over the course of their lifetime on cutting, styling, colouring, or treating their hair at a salon.

Unsurprisingly, 40% of UK consumers surveyed wouldn’t complain if they weren’t happy with a haircut, but also that two in five (42%) of these would then find a different stylist or salon in future. However, those who do complain (49%), being polite with their complaint takes priority over demanding that the hairdresser fix the problem at hand.

Not everyone can point the finger of blame at a professional for what happens to their hair, as a quarter of men (26%) claim they never visit a salon, as do 13% of women.


To view the full survey findings, go to: