In April, Aveda continues to support Earth Month – a charity initiative that raises money to support access to clean water projects for communities in need across the globe.
Aveda support Global Greengrants Fund as a brand globally, as well as the international development charity, WaterAid, for the past eight years. During this time, Aveda UK has raised over £855k to fund vital clean water and hygiene projects in Ethiopia, Nepal and most recently in India.
For 2018, the entire Aveda network, across salons, experience centres and head office, is joining forces and inviting guests to take the pledge to go the extra day without washing hair and instead dry style to save water in solidarity with the 844 million people globally living without clean water.
The World Health Organisation cites that a person requires 50 litres of water per day to maintain health and hygiene. In the UK, the average person uses 142 litres per day, whilst the nation uses an astonishing 2 billion litres of water every day soaking in a hot shower.
To help make hair go the extra day, Aveda Experience Centres across the UK are offering complimentary quick dry-styling tips. Or Aveda Global Educator, Bea Watson, has top hair tips to take you from the second and up to the fourth day of no washing:
Disco Bun Waves
“Second-day hair can be the day where hair has an increase in volume and grit as the smoothness of freshly washed hair begins to decrease – use this natural volume to create a lived-in look that lasts, and without adding extra heat.”
The Lived In Knot
“For many people, third day hair can be the stage at which hair and the scalp are becoming more oily. This can really help in keeping a style in place, so up-dos are most effective at this stage for long-lasting power.”
The Oil-Buster Braid
“The fourth day, for many people, is the oiliest day at the scalp and in hair so is actually one of the best days to experiment with new styles. Use the grit for long-holding looks – braids are particularly successful on this day.”
For more information on WaterAid, please visit www.wateraid.org
Support the #AvedaCleanWater mission.