Fragrance Winners revealed at awards ceremony

FFThe 26th annual Fragrance Foundation Awards 2018, once again, took place in London’s The Brewery on Chiswell Street.

The ritzy and glittering event was attended by over 500 industry guests, as well as a host of special guests and celebrities including Andrea McClean, Jessica Wright, Strictly’s AJ Pritchard, Laura Pradelska and Pips Taylor.

As guests arrived they walked the red carpet leading them to the Champagne Reception, where guests mingled before making their through to the beautiful Porter Tun Room where they were served a sumptuous Dinner before the high-light of the evening …the awards ceremony.

For the sixth consecutive year, TV News Presenter, Natasha Kaplinsky, compèred the evening’s ceremony, held in support of The Alzheimer’s Society – raising money via a Raffle and Auction, in addition to guests being entertained by Singer/Songwriter, Purdy, who performed for all to enjoy.

For those who wanted to continue having an enjoyable time, the ‘After Show’ party hosted by DJ, Sophie Lloyd, had the revelers gyrating until the early hours.

In total, there are 20 award categories and the below winners left the event with a coveted Lalique Fragrance Foundation Award:

Best New Female Print Ad

Gucci Bloom – Gucci

Best New Male Print Ad

Elysium Pour Homme – Roja Parfums 

Best New Female Commercial 

Kenzo World – Kenzo

Best New Male Commercial 

Pure XS – Paco Rabone

Best New Female Design & Packaging

La Mia Perla – La Perla

Best New Male Design & Packaging

Icon Racing – Dunhill 

Best New Female Fragrance in Limited Distribution

F*****g Fabulous – Tom Ford

Best New Male Fragrance in Limited Distribution 

Velvet Haze – Byredo

Best New Home Fragrance

34 boulevard saint germain – Diptyque

Readers’ Choice for Women with ELLEUK

Eve Duet – Avon

Peoples’ Choice for Women with Boots.com

Ghost Dream

Readers’ Choice for Men with Men’s Health

Peoples’ Choice for Men with Boots.com

Sauvage Very Cool – Dior 

Perfume Extraordinaire

Portraits Roaring Radcliff – Penhaligon’s

Best New Independent Fragrance

MEMO Paris Marfa Spices

Innovation Award

Un Air de Diptyque Car Diffuser – Diptyque

Store of the Year

Roja Parfums Burlington Arcade

National Retailer of the Year

The Perfume Shop

Best New Female Fragrance

Gabrielle – CHANEL

Best New Male Fragrance

Viking – The House of Creed

Best New Female Fragrance The Ultimate Launch

Gabrielle – CHANEL