American singer-songwriter, Jacob Whitesides, has been announced as the face of Viktor&Rolf’s new fragrance for men, which launches globally tomorrow (26th January).This rising talented 21 year old artist represents the youthful masculinity of Viktor&Rolf’s soon to be revealed men’s scent, striking a balance between strength and virility, elegance and sensuality, playfulness and self-awareness.
Jacob has made his own success in the music industry with a voice of raw power and a sense of independence instinctive to Generation Z. The singer-songwriter has daily interaction with his close to six million social followers and his power lies in creating desire in both a male and female audience.
“With our new fragrance for men, we want to showcase the power of scent and continue to play with opposites, which are so innate to our DNA. Jacob’s raw appeal and energy as well as his sensual yet mysterious masculinity made him a natural match for us,” said Viktor Horsting & Rolf Snoeren.
“I was honoured to be contacted by Viktor&Rolf – it was a huge moment for me,” said Jacob Whitesides. “I am mind-blown by the designers’ commitment to bringing to life their artistic vision for the new fragrance, which I relate to when I work on my music, or a tour or a video.”
Jacob Whitesides is an artist to watch, both on Spotify and Pandora. He has three EP’s, one Album and a host of singles to his name, and is preparing to release highly-anticipated new music in early 2019.
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