Create better looking skin with No7’s latest foundation

No7’s Lift & Luminate Triple Action Serum Foundation, has been created to provide an optimum level of coverage that doesn’t migrate to, or settle in fine lines.

To help women achieve flawless skin, the foundation is blended with a mix of optical blurrers and light-reflecting particles. Instantly blurring the skin, these particles help reduce the signs of ageing by reflecting light away from fine lines and wrinkles, to help skin look flawless. According to No7, 80% of women said their skin looked smoother, firmer and more radiant.  

Combatting the signs of ageing, these super-charged ingredients include matrixyl 3000 plusTM – the concentration is equal to that of No7 Protect & Perfect Intense Advanced Day Cream so there’s no compromise on wrinkle reduction; Hibiscus extract – helps support collagen production to make skin look and feel smoother and firmer; unique anti-oxidant complex (vitamins C & E, ginseng root extract, mulberry extract) – which works hard to protect the skin from environmental damage throughout the day; and flexible polymer film formula that glides over lines and wrinkles, flexing with every facial movement, maintaining skin’s flawless appearance. 

The foundation is available in skin-true shades across the No7 Match Made range – aiming to be 100% sure of the perfect match.No 7 The No7 Lift & Luminate Triple Action Serum Foundation is priced at £18 and is available from Boots stores and at