Cosmetics brand launches drive-thru during Glastonbury 2017!

This summer, Benefit Cosmetics, will launch GlastonBrow – the first brows and beauty drive-thru, offering FREE Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. 

Benefit is encouraging festival-goers to swing by the glamourous drive-thru to ensure their brows are ready for a sequin-filled few days!

Located on the main road to Glastonbury (A37 Fosse Way), GlastonBrow will be a glistening pink beacon, and will keep festival fanatics entertained with DJ’s whilst waiting in the usual traffic jams outside of the festival for two days from the 20th June. 

Passers-by will be able to pull up to the window to receive the ultimate GlastonBrow drive-thru experience, where they will choose from a menu of brow-inspired gift options and drive-thru to the collection window where a Benebabe will deliver the free gifts. Furthermore, Benefit will also be giving away festival essentials for a weekend of glitter, flower crowns and music.  

Following the GlastonBrow pit-stop and once in the Glasto grounds – music lovers who snap a pic of them with their festival gift from the drive-thru, using the #BenefitBrows, will have a chance of winning a year’s supply of Benefit’s cult brow products. 

Benefit has been transforming brows since 1976, during which time it has opened more than 1,500 brow bars across the globe. Having launched a 13 piece brow collection in 2016, the brand understands the importance of ‘wow brows’ and how they can truly transform someone’s appearance.



Illustration of Benefit Cosmetics’ brows and beauty driv-thru