A colourful partnership

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International health and beauty retailer, A.S. Watson, has collaborated with L’Oreal to launch a new concept makeup store in China named Colorlab by Watsons.

This new concept offers customers an up-to-date, modern, experience-led make up space, giving them the opportunity to sampling colour cosmetics to achieve various looks, but with the help of Make-Up Artists on-hand to offer advice and share their expertise.AS 1

One of the eye-catching areas in these stores is the makeup counter of L’Oréal Paris and Maybelline, both of which are very popular brands under the L’Oreal stable. The number of their products displayed in store occupies over 30% and such arrangement is exclusive to Colorlab only.

Furthermore, the stores also include Watson’s own makeup brands Makeup Miracle and Collagen, as well as Japanese makeup brand, Kiss Me, and Korean makeup brand, CLIO.

There are now four Colorlab stores launched, with the first opening in Shenzhen, China in January 2018, followed by two in Guangzhou, and one in Shanghai. By the end of 2018, the company plans to roll-out a further 50 stores across China.